Philips Maps Out a New Direction Case Study Example | Topics and Well Written Essays - 750 words

Philips Maps Out a New Direction - Case Study Example By cutting down to just 3 major divisions, the company's focus is likely to sharpen. Using multiple business units to produce a wide range of products would most likely result of wastage of resources, cost inefficiencies, and lack of a unified direction for the company as a whole. (A&AS, 2002) Cutting down to just 3 units therefore, among other things, aims to reduce operating costs. Divisions which need similar raw materials, man-power and expertise are merged into one unit so that resources can be utilized more efficiently. (A&AS, 2002) This sort of reorganization would also increase brand awareness and recognition, as the products would be better positioned in the minds of the consumers. Producing a wide range of products under one brand name usually creates confusion for the consumers as to what exactly to identify the brand with. By divesting low-margin products, and focusing a narrower and better defined product mix, this confusion would be minimized. (A&AS, 2002) The sort of r estructuring which entails divesting products and cutting down number of work units usually results in laying-off employees. This could result in unemployment, not to mention lower job security for existing employees. As is mentioned in the case, Philips faces problems when it comes to brand recognition, as Philips products are marketed in North America under a variety of names. Also, Philips LCD television technology currently has the No.2 spot in China, however, this success could be short-lived if China pumps.

Articles Essay Example | Topics and Well Written Essays - 250 words - 5

Articles - Essay Example As good as, he was in advertising, Jack truly hated the business, which manifested itself when he retired, and sought to concentrate on art, which gave him satisfaction until his demise. That was then. One hundred years down the line, a new age group of advertising agencies has cropped up with new clients and new needs. I doubt if Jack would be pleased by the present advertising industry much more than the industry he ultimately left behind to concentrate on art. This does not mean that advertising has become any significant than it had previously been. The most important thing to remember is that the glimmer of creativeness holds the future of business. The year could be 2025 or perhaps 2035. You could be sleeping in iPyjamas and driving a driverless car. What is apparent at that time which resembles thirty or forty years ago is your e-mail, which you can log into while dressing probably because you can access it through your shirt pocket. Such are the changes that had been predicted by clairvoyants some twenty or thirty years ago. Media changes and advancements were not left out either by the seers. Technology and digital media will undoubtedly step up. Mobile devices, which are already the ideal internet and media platforms, will keep on growing (Khan, 2014). Globalization of the media will force the western world to step up its game due to competition from Latin America, Asia and even Africa. Evidently, the revolution of the media will take various routes hence be manifested by diversity. Probably the future has already encroached into our society with all the features that define the future media already manifesting themselves. The full impact is what is yet to be seen and we can only deduce the face of digital media in the future by the pace it is